Middle East Case Studies : Elixir Technology - Entry Into The Middle East

Entering the kernel easternside market through Malaysia is the exceed alternative at this time . Malaysia has a market not dissimilar with that of the midst east . Entering Middle east via this option gives the troupe an opportunity to partner with a ball club which has insights on working in a Muslim solid ground . This way , elixir is not starting with zero standoff since this entry dodging is a duplication of what it did in Japanphilosophers quarry develops and sells estimator software which includes the stand-alone and the server-side versions of the elixir repute . These deuce br versions provide business an enterprise-class treating solution . ER was learned for high-performance operation , cap satisfactory of handling big(p) report generation (O Neil , 2004 ,. 4 . As such , philosophers stone Report is able to accommodate multiple input selective information root word types and provide reports in multiple proceeds formats (O Neil , 2004 ,. 4 . divagation from these benefits , ER post support trilingual reporting and platform independence , and can support liquid devicesThe core competencies of elixir for its ER areSpeed in adopting changes in the environs and technologies into ER s programs and applications . As a matter of philosophers stone claims that tractableness is built in into the Company s spirit (O Neil , 2004 ,. 8Network with technology vendors . This consanguinity enables philosophers stone to quickly fit its ER into a knob s information outline which was sourced from a particular vendor or several vendorsCapacity and capability to localize the Elixir Report into particularized customer requirements . This subject and capability is a result of the laughable design of ER which enables Elixir for easy modification for meet local ethnical needs (O Nei l , 2004 ,. 8As the Company recognized the ! tyrannical relationship amidst its intellectual of it s customers technology vendors and the efficiency of the sales knead , Elixir made developing fusions with other technology vendors the alkali of its merchandising , sales and diffusion system (O Neil , 2004 ,. 6Another component of its selling strategy is stressing that other technology companies translate their increases instead of localizing them as what Elixir does (O Neil , 2004 ,. 8 . Also , the Company provided for a excess exam of the software which can be downloaded from the Company s sack up invest (O Neil , 2004 ,.

9By scaling the software into dif ferent versions and selling licensing agreements , Elixir is able to sell ER at a expenditure 50 percent lower than its competitors . This scalability , however , is not a indebtedness in terms of software performanceElixir , as to its figure and strategy to expand outside Singapore , has been averagely successful . For event , in its entry into Japan , the Company s initial marketing strategy - advertising in international magazines - generated low solvent from Japanese customers . However this was remedied with the Company s partnership with GrapeCity which enabled Elixir to bridge ethnic gap and language barriers . This same strategy can be used in entering the Middle east marketYes , establish on the facts presented , it is financially beneficial for Lau Shih Hor to take Elixir into the Middle East . I suggest that Lau pursues a distribution partnership with a Malaysian-based company . This company has a conk out understanding of the Middle East market than Lau which will bring home the bacon the Company to better localize! ER which is one of the product s war-ridden advantagesReferencesO Neil , E (2004 . Elixir technology - Entry into the Middle East . Ivey Management Services , pp . 1-24_Middle East case studies : Elixir Technology - Entry Into The Middle EastPage PAGE \ MERGEFORMAT 2 ...If you regard to write down a full essay, order it on our website: OrderCustomPaper.com

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