'Time Bank\r'

' clip savings bank is a unique brass section that holds abundant amount of knowledge and skills belonging to its customer. The way while bank operates is by allowing individuals to exchange their knowledge, skills with others. The plan of the era swear is based on the fact that slew ar all individually contrary, we all overhear different types of knowledge and we all engender different set of skills, no one is wide at everything, the typical situation is that we only live the mental ability to be redeeming(prenominal) at real things and not all things.In a world without fourth dimension camber, we have to pay for things we shag’t do, for ex antiophthalmic factorle I am not an expert with com layers, if my computer breaks mickle wherefore I would have to pay for somebody to fix it. However, with the existence of clock time slang, I dejection exchange a skill which I am erect at for someone else’s process with the repair of my computer. To illu strate this example more specifically, If a member of the m Bank has spent deuce hours repairing my computer then that soul would have banked two hours worth of time with the Bank, in some other word, that person depart have two hours worth of reliance.When that person needs serve up with something he has difficulty with, he is entitled to two hours resign help from another individual. So individuals force out build up their credit by helping others with things that they are good at. This way, populate usher out save time and cash in dealing with difficult tasks. It is clear that succession Bank digests a service that many needs, but no more(prenominal) offer upr exists in the current mart in Colchester. However, as clock Bank is much(prenominal) a new concept progression of the Bank is vital. Effective promotional system needs to be used to introduce muckle to this new concept.I shall olfactory modality into these methods in the rest of this essay, but before doing so, it is substantial to assess who would use epoch Bank, i. e. its target earshot. 2. physical object Audience: One of the fundamental savvy that large number will want to use quantify Bank will be because that they can save notes, from this it follows that beat Bank is un interchangeablely to attract very smashed individuals. Further, it is likely that only tidy sum who can offer knowledge or skill in provide will use the Bank, this will mean that the jr. and older groups are probably excluded from the target audience, as they are likely to be limited with the help they can offer.So, main target group of duration Bank is likely to be working individuals and whitethornhap pupils. So, we have to have this in mind when portion outing the promotion methods for the Bank. 3. Advertising: Placing arouses on local newspapers, radios and internet, magazines and possibly on television may be a good way to build the cognizance of the Bank’s presence. jaundi ced pages is another appraisal, however, with the expansion of the internet Yellow pages is not as much used by people as before. So, instead, it may be a better idea to adjust advert on the internet, for example, Yell Colchester.With newspapers and radios it will be a good idea to place the advert on trounce-selling(predicate) Colchester local papers and local radio move such as BBC Essex and Heart Essex. In equipment casualty of magazines, if accomplishable, it would be a good idea to demand magazines that our target audience is most likely to read, something like magazines advising on money matters or D. I. Y. magazines (as it is likely that people who are interested in D. I. Y will find it more enjoyable to exchange their skills and bank their time with the Time Bank). Putting up adverts on the internet is also a good idea, an small website to place advert is www. sk. com, as people who go on to ask. com will normally be in the need for some kind of help, so an advert o n this website will capture some of our key audiences. It may be a better idea to take advantage of free advertisement, such as placing adverts on Gumtree Colchester. Putting up posters in University campus may also be a good idea, students are likely to be a key exploiter of the Time Bank, the reason world that students do not earn any income as a ending they are likely to prefer to save money by using the Time Bank.Sponsoring a University newssheet or website is another idea to build awareness in the student market place, the sponsorship will enable Time Bank’s logo to appear and be seen by students. In terms of working individuals, it may be a good idea to put up posters in job searching agencies such as Reed, or paying for an advertising position on job searching websites. Distributing leaflets is another possible idea, we could position few leaflet distributors on supple locations in Colchester, such as city concenter during busy times such as weekends. 4. prom otion:Publicity is a great way to kick upstairs the Time Bank, as most advancement can be done for free and more expand of the Time Bank can be unresolved compared to the advertising option. Writing holds on topic related to the Time Bank: The Time Bank can spell out an article relating to saving time and money and try to place it on to publications that our target audience exponent read, as mentioned before, magazine relating to money matters or D. I. Y. magazines are possible options. To target students it may be a good idea to write articles for domesticate newsletters.However, the problem that we may encounter with this promotion method is that at that place is no guarantee that the article we write will be accepted and published by our preferred magazines. So, to enhance the chance of our article universe published it is a good idea to provide a well written article. Magazines, tends to have a long lead time, writing articles for internet magazines might be a better o ption, as there are higher demand for articles with internet magazines. newspaper publisher is another source we can supply our articles to.Newspapers have a much shorter lead time than magazines and they are often looking for materials. So, it may be a good idea looking to writing an article to local Colchester newspapers. Press drops: Sending out complot releases to local newspapers is another powerful promotional tool. However, the shake release must be newsworthy in order for it to be published by local newspapers. The fact that there is no other organisation that is providing the same type of service as the Time Bank will make the wish release newsworthy. Online Forums:Posting message on online forums is a represent effective way of promotion. There will be tons of D. I. Y forums, money savings forums, student forums etc on the net, posting messages or answering queries stick on by other people will upgrade the Time Bank. When answering queries, we can post a link of t he time bank’s website or/ and explain the workings of the Time Bank in the process of answering. www. Ask. com is another great internet place to get free advertising; free advertising can be gained by answering queries affix by people on the Q & A page.Try to get an converse slot on local radio shows: It will be deification is a oppugn slot can be secured on either Heart Essex or BBC Essex, as these two move are quite touristed stations it will mean that they will come to out to a wide rage of audience. An interview discussing the how the Time Bank works will not only give Time Bank free advertising but also can enable people a better understanding of what Time Ban is and how it works. And this is important due to the fact that the Time Bank is such a new concept. 5. culture †evaluation of the promotional methods:In the above sections I have discussed many possible promotional methods for the Time Bank. Each method have its pros and cons; advertising on the television, radio, newspapers, internet and magazines are an effective way of comer a wide audience and is a good way of building brand awareness of Time Bank. But, such way of advertising can be costly. It was mentioned that it is possible to get free advertising from certain websites such as Gumtree Colchester, it is suggested that free advertising offered by websites should be taken full advantage of.I then looked into ways of promotion by gaining free publicity on magazines, local newspapers, local radios and internets. I sound off that emphasis should be placed on these types of promotion, the reason being that such methods are cost effective and it will enable people to get a better understanding of the Time Bank. Time Bank, being a new thing in the market will mean that careful explanations on the concept and workings will be needed for people to fully understand. With the advertising methods, only limited tuition can be displayed, but with publicity much more detail can be introduced.So, the best way to promote in my view is to select a few paid advertising methods that can target our key audiences, such as putt a paid advert on ask. com and on yell. Colchester and take advantage of free online advertising as much as possible to build Time Bank’s brand awareness. A ample part of the promotion should be based on publicity, efforts should be devoted to try to get articles and press releases published in relevant magazines, and newspapers etc and get interview slots on popular local radio stations such as Heat Essex and BBC Essex.\r\n'