Global warming effects Essay

northern compact disk connection began in 1969, as penniless mike Kittredge, age 16, melted crayons to form a see as a Christmas present for his Mom. A neighbor, mesmerized by his fabulous creation, expressed her pr propagatesity to purchase wholeness of his cadmiums thus northern standard candle confederacy was born. mike used his p bents basement, kitchen, and garage to produce his scented compact discs. pentad years later, in 1974, Mike moved growthion into an old constitution mill located in Holyoke, Massachusetts. In 1998 Forstmann Little & Comp each go againstnered with northern wax light corporation and began to publicly mess on the NYSE in 1999.Mike Kittredge sold his first candle to a neighbor for $1.36, in 1969 and in 2005 Yankee Candle Companys total gross sales were $601,180,000. Mikes humble beginning in the family home has vainglorious into a wholesale customer vane of 16,400 store locations, a ripening base of Company knowledgeed and operated retail stores (390 located in 42 states), deal mail catalogs, its networksite, international distri stillors, and to a European wholesale ne dickensrk of approximately 2,200 store locations (2006) Yankees impatience for odour has contract a profitable entity with visions of continued global expansion.Yankee Candle Company has branded their product as long-lasting and absolute in fragrance. Yankee has developed over 150 fragrances for their unhomogeneous candle products. Their product profligate includes jars, votive, tarts, wax potpourri, pillars, tapers, and tea lights candles. Yankees design is in advance(p) and their scents ar pleasant, relaxing, and rejuvenating. Yankee Candle Companys design department is Laputan in developing candles to accent dashrn dcor and fragrances that conjure to its customers. Yankee volition explore and introduce aromas that ar common to the classical e elbow greaseation as they expand into this novel foodstuff surface. Yankee Candl e get out copy their passion for fragrance and supply a wide intermixture of choices for its untested customers in Greece.The Yankee Candle Company continues to build on the passion and creativity of Mike Kittredge dictated by a mission to fast hearth and home with the fragrances of life through rightness, innovation, and passion. Yankee has been dedicated to excellence throughout their 37 year history. A gild spokesperson attributes their mastery to, our vertically interconnected business governing body model, which enables us to control nigh all(prenominal) aspect of our business, from product development to manufacturing to dispersal to marketing and sales. This structure allows us to consistently provide high type and innovative products (2006) Yankees innovation is evident in their candles and accessory designs, which acclimate too various dcor preferences and the expanding variety of fragrances, which appeal to its customers. Yankee Candle Company is driven b y an intense passion to spread the fragrances of life about the realness for all to enjoy.The product expansion into the Greek marketplace is an separate feel towards reaching their objectives. Yankee Candle Company ordain expand its fragrances to live in with the cultures of new markets. Yankee leave continue to develop partner enters with ingrainedized Company owned retail stores as venues for their products to be sold. The candle company has already free-baseed Yankee Candle Europe with a 30,000 upstanding tush diffusion center in Bristol, England that provides Yankee products for approximately 2,200 stores. This distribution center will be used to export Yankee products to be sold by retail stores in Greece.The Yankee Company has contumacious to expand their markets and head out to the Country of Greece. We will be exportation our candle line product from the unify States to Greece. The product expansion into the Greek marketplace is another step towards reaching their objectives. Yankee Candle Company will expand its fragrances to blend in with the cultures of new markets. Yankee will continue to develop partnerships with established Company owned retail stores as venues for their products to be sold. As Yankee Candle expands into new neighbourhoods of the world, distribution centers will be built to service their wholesale store network. Where trade barriers, economical and political policies will allow. When expanding into new countries, Yankee Candle will establish an online shop website to market and sell their products.Since 1994, the United States is part of the NAFTA organization amidst three countries. The North American Free portion out Agreement, k forthwithn normally as NAFTA, is a free trade agreement among Canada, the United States, and Mexico. NAFTAwent into core on January 1, 1994. NAFTA is also used to refer to the tripartite employment bloc of North American countries. www.wikipedia.org.Since the inception of the Eu rpeon Union in 1957 six countries were a part of this union. Nineteen further states agree joined in and creasted a boffo union. Greece joined the EU January, 1981.The qualify and repatriation of funds risks the Euros permute rate against the dollar, remains unstable. The low interest rates, increase competition in the banking industry, and continued growth in commercial bank lending to deck out bad debt and strong growth in consumer borrowing. Economic growth is promise to slow in 2006 and 2007. The consumer cost inflation slowed dramatically in Greece originally its entry into pre-economic and monetary union (EMU) in January 2001 and was cooperateed by other brief measures.The economy of the United States is stable do up of natural resource, persistence and manufacturing, and investments. The United States has the largest and one of the most technologically advanced national economies in the world, with a GDP of 13.049 trillion dollars. www.wikipedia.org. Consumers and producers go for some decision-making that form the economy, but the government also has a powerful role on the do of the economy.The economy of Greece is growing fast after the implementation of stabilization policies in recent years. Greece remains a net importer of industrial and capital goods, foodstuffs, and petroleum. leash exports argon manufactured goods, food and beverages, petroleum products, cement, chemicals, and pharmaceuticals. www.wikipedia.org. Greece is global leader in shipping, which is the transportation of goods and cargo by land, air, or sea.Types of currency used through out the world vary from country to country and or by region. The Unites States of America official currency is the dollar, symbol USD also known to be abbreviated by $. The US currency was adopted in 1785 by the United States Congress. The United States dollar is also known as a world currency in 1985 $ three hundred billetion dollars were in circulation,with two thirds being out side of the untied States. Each year the get of U.S dollars is being circulated around the world continues to increase. In comparison to the Untied States of America, Greece uses the euro as denomination of currency type, symbol . Greece is part of the European Union also knows as the EU. What I found most interesting is the European monetary Union has ceded control of monetary policy to the European Central Bank. Versus the Untied States taking control over their own currency.The European Union has a large economy, probably slightly larger than that of the United States of America with a 2005 GDP of 12,865,602 million vs. 11,734,300 million (USD figures) (using nominal US Dollar GDP) concord to the International Monetary Fund. www.wikipedia.org.Greeces relations with other countries in the region get under ones skin been steadily improving. Greece is working with washout to resolve their disagreements, mainly with adhesion to Cyprus. Failure to resolve the division of the island of Cyprus may increase tensions between Greece and Turkey as the latter finds its bid to join the European Union partly dependent on success, but tensions rise sharply with Turkey over the issue of Cyprus. Greece is also assisting and improving relations with the economic development of the Balkans.The Balkans is now viewed by Greece as a greater threat to security than Turkey. in any case, renew instability in the Balkans leads to unrest in Greece and trade disruption. Political depravation is cyphered higher in Greece than many other European Union countries. Politicians argon dependent on media with strong ties to business interests. There is a politicized, anti-globalization environmental movement in Greece which is increasingly complicated in its use of the courts and the European Union to block large projects.United States culture is very divers(prenominal) but collect to the level of the American culture there are many integrated but exclusive subculture at bottom the U.S . The subcultures unalikeiated by status, ethnic background, residence, religion or other factors that functionally combine the sort out and act jointly on each subculture member. The ethnic groups are White, Black, Asian, Amerindian, Alaska autochthonous, native Hawaiian, and other peace-lovingislander. The various religion are Protestant, Roman, Catholic, Mormon, Jewish, Muslim, Baptist, and others. Lastly, the speechs are English, Spanish, Indo-European, Asian, Pacific island and others. Let us not forget that the government type is constitution-based federal body politic but strong democratic tradition. As a result, the subcultures mother their own joint set of customs, attitudes, and values.Greece is a diverse culture incomplete by its place at the crossroads between the East and the westward and by the various occupations endured by the Greek people throughout history. The Greeks are proud of their culture which is the definition of their national and ethnic belongi ng. The Greeks culture is made of their traditions, religion, music, quarrel, food and wines. Some of the traditions and superstitions vary from one island to another.Many countries differ within a range of dimensions including social structure, language, religion, and traditions to name a few. The difference has of import implications on marketing strategy of the product. The most cultural difference that has an daze would be traditions. Candle scent preference may differ from one country to another. The company may encounter resistance to some of its different scents or wax.The organization must careful research Greece cultural norms and taking into custody the difference between US and Greece. Cross-Cultural training (literacy) would be need to make sure the company advertising or marketing strategy does not offend anyone in the other country. The candles should be affordable due to the unemployment rate within Greece however the organization must make a profit consider the make up to export the candles within that country.Yankee Candle is aware of the culture difference between the US and Greece, therefore staffing would be primal to the organization. The organization would provide their US employees with language and cultural training. Yankee understands that one of their vendors Berlitz has experience and knowledge in cross cultural and language training that would help assist the expatriates. Berlitz offers a variety of programs and has been in thebusiness for 128 years, more than 450 centers in over 60 countries. Berlitz offers online, adult, children and teen programs for cultural and language training including one-on-one sessions. The cultural and language training would be for the family as well. The cultural training would be for two sidereal days and 100 hours for language training, however if more hours are needed for language the company would honor this price. The employees that are going on the international assignment would spend a penny other benefits including when they are expatriating back into the US. However, the expatriates will receive just a day of cultural training and language will not be necessary.The US dollar is not equal to the same amount in most other countries. Hence, the company would pay an conferitional allowance to cover the difference. The cost of living may be higher in the other countries, as a result a housing allowance is provided to the employee. The company does consider the cost living in the US and then compare that cost to living in Greece. The education in Greece is not the same for US citizens. As a result, to the language barrier and cultural it may be very difficult for the employees children to attend the local enlighten in the host country for that reason private schools or boarding school may be required. Consequently the company is aware of this and therefore would provide tuition allowance.Due to the cultural and language difference there are going to be diversity issues, so human resource has provided an open door policy. The open door policy would allow employees to express him or she concerns and human resource will try to provide a rootage to the problem, if possible.Supply set up management is an important role for the success of Yankee Candle Company to sell scented candles in Greece. Supply chain is most effective for optimal resource use, minimum total cost, and maximal value to the customer. Decisions with in supply chain are to buy your product or make your own. Yankee Candle Company already produces its own scented candles and will be the same for candles being shipped overseas. The production will be manufactured in the Companys 294,000 square foot facility in Whately, Massachusetts. As a manufacturer, the Company is able to near monitor product quality and control production costs, which ensures high qualityproducts and saves affordable pricing.Information has been gathered from the Greece from the candle business industry. This data will assist in forecasting how much product is needed for a three months supply to meet the supply and demand in Greece. malarky beat for the initiation of Yankee Candle Company to enter the Greece market is 10 months. In turn this will give enough time to meet the three month stock supply. The information gathered from the Greece candle market will support the types of scented candles that will be produced to ship overseas. Lead time for the shipment to arrive at the distribution warehouse is three months the life span of a candle is three years.Placing our product will be near or around the largest cities and ports in Greece. The largest and most important city in Greece is Athens, the capital with people based in 1991 of 748,110. The largest port in Greece is Thessalonki, with a population of 377,951. Also another large port is located on the North part of the Peloponnesus, is a major seaport, with 155,180 inhabitants. Other sizable cities include Lrisa (113,426), I rklion (117,167), and Vlos (76,463). The ports and its population are important factors in knowing were to place the Yankee Candle Stores. These would be in areas in the region that have the most population and are easily accessible to Tourist from holiday boats that may doc on these ports.Promoting Yankee Candle Company in Greece would be similar as it is currently in the Untied States. done its retail stores the Yankee Candle company would open in Greece, direct mail catalogs. To include a large market Yankee candle will also promote is U.S product through television commercials newspapers, bill board singes through out the larger cities of Greece, and through its own web page http//www.yankeecandle.com/cgi-bin/ycbvp/retail.jsp. Promotion for this product will be introduced to all who necessitys to have special fragrances in their homes. Business will also be targeted to have fresh new fragrances for their offices. Candles are an excellent gift for all ages and for any special occasion.The middle class in Greece is the main target market Yankee Candle Company is promoting the scented U.S candle product. In 2005the labor force in Greece was at 4.72 million compared to unemployment rate of 10.8% figures from www.cia.gov. These figures give Yankee Candle Company the green light to proceed with international distribution into the Greece market. Pricing the candles will be 30% above the sale price of a U.S product. This will ensure the costs of having a U.S product of seas.Yankee Candles has successfully developed and market new products and take a crap enormous returns. We have success springs for the fact that it has a vertically integrated business model, with the in-house expertness required to design, develop, manufacture, distribute and sell our candle products. Our vertically integrated business model acts as a powerful syllabus to support our product innovation initiatives. This business model included strong research and development activities, an e xperienced employee team, and a basis skill in test marketing our products.We collected these resources to research consumer interests and home decor acquire trends, and then to create original candle designs, fragrances, accessories, gift sets, home fragrance merchandise, and personal care items that align with our findings. We then release this merchandise into our distribution channels in a way that permits us to seek and cart track consumer feedback. This process positions us to fine-tune our new products from performance, to packaging, to labeling, to pricing helping to increase the potential for each item we develop to have a successful launch and widespread acceptance. Together, these efforts helped to drive sales, attract new customers and extend the appeal of the Yankee Candle brand.Once exporting was chosen as the mode of entry, Yankee Candle secured assistance from a company called, Export Trade of America to learn about insurance, tariff, and tax laws involved in trad ing with Greece. Yankee Candle Company will face various licit challenges when exporting its candles into Greece, but the process will go much easier with the help of an export management company. Yankee will need to comply with employee laws and have knowledge about hiring, firing, and discipline regulations in Greece. They will need to be acquainted with their legal system and how those laws are enforced. Greece is a parliamentary republic with a president, who is heads the executive administration, a prime minister, who is head of thegovernment, and a 300 seat legislature. The judicial includes a Supreme Court, regional districts, and prefectures to decide well-behaved and criminal cases. There is a national police force as well as policing agencies from the European Union.As a member of the European Union, the EU laws supersede those of the individual member nations. Yankee Candle Company will need to be aware of the EU laws, enforcement, penalties, and necessary trade practic es. The European Union could cause legal complications as the union adds new members, arbitrates disagreements among its memberships, and as competition increases in the global marketplace.There has been a long relationship between Greece and the United States of America. The two countries have diplomatic, intelligence, and law enforcement ties. Greece and the United States, recently signed treaties covering extradition and mutual legal assistance, which further beef up this cooperation. (2006) Trade between these two nations should proceed with success barring increased terrorism, war, or a terrific natural disaster that impacts the global economy.It is important for any company to evaluate their strengths, weaknesses, opportunities, and threats. As Yankee Candle employees examines their organization they listed the following as company strengths strong business model, long-lasting candles, well-branded product, variety of fragrances, adaptability of product to various cultures a nd dcor, strong financial backing, increasing profitability, expanding marketplace, high-octane manufacturing and distribution process, and an innovative product development. Yankee Candle Companys weaknesses include rising cost for manufacturing and distributions, technological skills, single manufacturing center, adapting products to various cultures and customs, and tangible shortages.There are several opportunities that must be pursued to maintain profitability increase presence in the global marketplace, expanded online shopping options, adapt fragrance choices to new markets, build foreign manufacturing and distribution center, and add accessories to their product line. There are many threats to the existence of Yankee Candle Companyincluding competitions pricing and product differentiation, terrorism, natural disasters, exchange rate, rising costs for manufacturing and distribution, and the products life-cycle.The external environment strengths include reduction in trade ba rriers, strong European Union, technological advancements, and utilization of websites. The external weaknesses are trade blocs, closed economic and political policies that prevent or border imports/exports, and the affects of terrorism. External opportunities include improving the economic levels of third world countries, utilizing the skills, resources, and expertise of various countries to lower costs and create an integrated economy, develop innovative products, and create a global network. Finally, the external threats include terrorism, political instability, natural disasters, increased global competition, trade blocs that become fortresses against those outside their union, countries imposing regulations against outsiders who want to merger or acquire other foreign companies, conflict among active trade bloc members, and inflation/deflation of the monitory systems.Reference(2006, 4,12). The Yankee Candle Company, Inc. 2006 First Quarter Earnings Webcast. commendd 4/23/06, from SBC Yahoo finance Web site http//biz,yahoo.com/bw/060412/20060412005002.html?.v=1www.wikipedia.org., retreived April 24, 2006.http//www.cia.gov/cia/publications/factbook/geos/gr.htmlEconRetrieved 5/13/06 from the World FactbookUnknown, Retrieve on April 23, 2006 fromhttp//www.odci.gov/cia/publications/factbook/print/gr.htmlUnknown, Retrieve on April 23, 2006 fromhttp//www.greeka.com/greece-culture.htm