Digi Marketing Analysis Essay

EXECUTIVE SUMMARYThis assignment is about DIGI Telecommunications Sdn. Bhd. (DIGI) attach tos strategic summary of its daily operations. Segmenting, targeting and side allow witnessably show that how DIGI ac participation segments its clients to dissimilar types of segments, hence they targets those market that give reserve profits to the comp any(prenominal) than lastly positioning them. Then turn out analysis exit provide clear details discipline about the confederations main strengths and exploit them through opportunities, then under contribute the company weakness to avoid incoming threats to the company. Just to survive at bottom the agonistical market, DIGI should overly learn competitors merchandise scheme as well so that they push aside counterattack them merely interchangeable chess strategy.SITUATIONAL ANALYSISA situational analysis is where the DIGI Telecommunication Sdn. Bhd. (DIGI) provides the operation of searching an outstanding factor to conc ord the external contingency and internal capability. Then a choice should be limitd to over herald all weaknesses and threats on with maximizing the companys strengths and clientele opportunity.SEGMENTATION TARGETING & POSITIONING (STP)In swan to survive ravel a business, it is crucial for DIGI to be intimate their market segmentation, targeting and positioning so that DIGI merchant ship target their customer accurately and efficiently. After segmentation, targeting and positioning, attention impart then uses the or so appropriate strategies to fulfill the companys goal thus far faster.SEGMENTATIONAt this stage, DIGI lead have to differentiate their customer into different segments based on their common need or their response to marketing action taken by DIGI.Each of these response pull up stakes them decide which strategy mix will be used by the company. in that respect are a few ways to differentiate market segments, manage demographic, psychographic, wayal and g eographical perspective. For DIGI, is best to use either psychographic and geographical location segmentation. In psychographic segmentation, customers will then based on the social life style like their daily lifestyle, social class and individual attitudes. DIGI in this parting move differentiate customer to high income or lower income customer. In geographical segmentation, customer will then based on their behavior like prior purchases and grunge preference. In this section, DIGI may provide strait packages along with well-kn sustain brand hand phone like Samsung, orchard apple tree and Sony.TARGETINGAfter segmenting customer into different groups, DIGI now will have to shoot their targets. There is no strategy suits all kinds of segments, so in couch to be effective and efficient, development of the correct strategies is very crucial. There are three general strategies for target marketing and they are undifferentiated targeting, heavy targeting and multi-segment targe ting.In this situation, the appropriate targeting for DIGI to be used is multi-segment targeting. In this target is macrocosm used because DIGI has to focus more(prenominal) than two segments and for apiece of the segments, different strategies must(prenominal) be applied. In this targeting, there are many benefits, unless it as well quite costly, as it needs more efforts from management, market research and in like manner fresh promotional strategies to attract more customers.POSITIONINGIn this stage, positioning is where DIGI will have to develop a product and provide brand image into the minds of the customers. It similarly involvesadvancing customers perception to know what does customers experience. DIGI unceasingly reminds their customers that choosing DIGI is the smartest choice. DIGI is also well known for yellowed man and the logotype sign is yellow. To show the unique of DIGI, dismantle the store is painted yellow and it really strikes out the customers view.An effective positioning includes a deep fellow feeling of the competitors products as well. DIGI should differentiate their advantages to excel among the competitors.DIFFERENTIAL ADVANTAGES/WEAKNESSES (SWOT ANALYSIS)SWOT analysis is where helps DIGI to understand their strengths and weaknesses, find business opportunities and prevent those upcoming threats. A successful SWOT analysis helps DIGI to seek opportunities and then accomplish them, knowing companys weakness and then manage them nicely can avoid any up coming threats. SWOT analysis for DIGI is as belowSTRENGTHSDIGI always remind their customers that choosing DIGI is always the smartest choice. DIGI always provide smart plans based on customer affordability. Whenever a late electronic device launched into the market, just to assimilate up with the digital era, new packages will be introduce. Just like when LTE has been introduced to the world, not long then DIGI introduce LTE package to customers. DIGI also has its own cus tomer loyalty. As nowadays, teenagers or even fresh graduate will choose DIGI for its reasonable and affordable rate along with DIGI rarely net profit failure happens compare to other network communications company.WEAKNESSDIGI telecommunication actually doesnt have its own satellite yet they liquid need to rely MAXIS for renting satellite. It would be more appropriate that DIGI can afford a satellite on its own. Their customer dish up should beenhance as networking tool its important nowadays, it will cost losings for the businessman who all of the sudden lost contact from the vendor or customers. This will unfortunately causes law cases to the company as the customer will then sue DIGI for network failure causes him all his losses. The customer service provide needs lots of training as well as their have to face many anger customers that have problems with their phone network. It will always be good that DIGI coverage covers more rural areas because theyre its still places wh ere DIGI coverage will not able to covered.OPPORTUNITIESIn the network company, due to the enhancing of electronic gadgets, more and more opportunities will automatically come towards DIGI. Once a hand phone gadget like orchard apple tree or Samsung launched a new series of smartphones, DIGI will promote along phone packages with the purchase of the hand phone. It wills attracts lots of people who have not owned a hand phone as it includes everything. DIGI telecommunications also provides use until overseas and they also provide some reasonable overseas rate. other hand phone supplies will also come to them for cooperation to promote their new series of electronic devices along with providing DIGI telecommunications business opportunities. On the other hand, DIGI also provides broadband as well and it provides conveniences for businessman to uses DIGI broadband anywhere for their electronic portable computer or even provide internet line using phone coverage to provide 3G for el ectronic tablets.THREATSMalaysia has an brilliant of competition within Telecommunications Company. Many newly entered Telecommunications Company tries to fight for s status within the market but unfortunately fail and cease up bankruptcy. They are MAXIS, DIGI, CELCOM and UMOBILE Telecommunications Company that manage to fight for years within Malaysia and managed to survive. DIGI also frequents faces imitations. When a brand new service or products is launched, a similar service packages will also be provided to the customer from the competitors.Everyone wants to prehend these business opportunities but endedup provide chance for the customer to compare which telecommunication company provides the most reasonable and yet more go for them to enjoy. Because its digital era, all those gadgets staff will obsolete cursorily so the market demand its actually very seasonal. When some new stuff is newly introduced, many people wants to get their hand into it, but after a period of time , customer will then assume no more interest in purchasing or even introducing to other people anymore.RECOMMENDED OBJECTIVES AND GOALSIn order to achieve the objective, it is crucial for the company to find funds for the company operations. DIGI has to get a strong stand in Malaysia/s market share in order to achieve long term business operation. DIGI has to try to improve their telecommunications skills to provide a better quality of life for the customers and also to improve their ways of quick to more digital. DIGI already has its vision of its own that an Excellency of service providing will lead to committed and energetic employees that founders the whole company running fluently.DIGIs mission is to satisfy customers individual needs of fate for their own communication, connectivity and also their Internet access. The company also successfully bonds its staff together can they grew within a healthy environment and each of them fulfills their duties tremendously. DIGI also provide appropriate returns to their shareholders and they have played am important in improving Malaysians lifestyle by providing up to date telecommunications services. In the long term, DIGI will try their best to amplification share values by giving innovations and best telecommunication services to the Malaysians market.RECOMMENDED MARKETING STRATEGIES AND PROGRAMSDIGI telecommunication competitors are MAXIS telecommunication. In order to be successfully within a market, it is also important to bailiwick competitors marketing strategy as well. DIGI has successfully established Excellency, so DIGI will treat to make things simple so that they can understand their customers truly. They also can try to balance the cost optimization exercisejust to meet higher levels of customer satisfaction. Because this is digital era, it is also important to continue improve the system by relooked at all of the business transit and activities that already have been done and try to improve th em by reservation them much more efficient.CONCLUSIONIn conclusion, the best and appropriate strategy for DIGI Telecommunications is product development strategy. This is because that developing new and improved products in the future(a) or even modifying existing product and services can make them more outstanding appearances compared to the competitors. With the up to date service network provider, DIGI can continue operates smoothly by providing excellent service to the customers. This plays an important part in the long term for DIGI. Unfortunately it will still perch highly competitive due to technology advancement and competitors spirit, as long as DIGI keep developing and modifying, DIGI products and services will attract more and more subscribers customers. 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